Use of data for marketing decision making

According to studies, 75 percent of consumers value personalization in marketing messages and 61 percent are willing to share data to receive personalized offers. Campaign Optimization: Companies that use data analytics to optimize campaigns can see a 20 percent increase in conversion rates, according to industry reports. The impact of artificial intelligence: Implementing artificial intelligence … Read more

Financial optimization: how to reduce the costs of your marketing agency with AI?

Artificial intelligence presents a compelling opportunity for marketing agencies looking to reduce costs while improving performance. Its judicious adoption will not only change the way these companies operate, but also position them as innovative players in an ever-changing market. Artificial intelligence is proving to be a revolution in the way business is done. It offers … Read more