Segula bets on NPL technology for data management – infoPLC

The firm is participating in the Emphasis R&D project to create a technology ecosystem to enable companies to extract, understand and structure data that comes from text and voice in an automated way. The digitization of various business processes means that companies have to manage large amounts of data and information. For this reason, organizations … Read more

Use of data for marketing decision making

According to studies, 75 percent of consumers value personalization in marketing messages and 61 percent are willing to share data to receive personalized offers. Campaign Optimization: Companies that use data analytics to optimize campaigns can see a 20 percent increase in conversion rates, according to industry reports. The impact of artificial intelligence: Implementing artificial intelligence … Read more

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