Renault’s aim in this endeavor with the new design language developed under Gilles Vidal is to create a new user experience. This new paradigm revolves around resource conservation and reducing a vehicle’s environmental impact throughout its life cycle, using this new creative approach to increase engagement.
“We are maintaining the group’s vision of being eminently human and completely renewing the way we design vehicles. The 100% electric Scenic E-Tech is the first Renault vehicle to reflect a commitment to sustainability and decarbonisation, from cradle to grave, even from cradle to Cléa Martinet, Vice President for sustainable development, Groupe Renault
100% ELECTRIC RENAULT SCENIC E-TECH: EYE ON THE ROAD
A new approach to car design that offers innovative, more responsible and safer mobility: this was the goal of the Renault brand and its designers for the fifth generation of the Scenic model. Can an electric car be attractive and sustainable at the same time? ? Gilles Vidal’s answer is an unequivocal yes. This new approach focuses on creating products that are practical and useful in everyday life.
The 100% electric Renault Scenic E-Tech represents this new approach and uses various recycled materials, including several from closed circuits (recycled materials made from the same used material). At the end of its life, most vehicles will be recyclable at authorized centers. In addition, it is produced in a complete, more sustainable and responsible ecosystem, assembled close to the end markets.
In this way, sustainability becomes a tool that enables freer, more fun and more enjoyable mobility.
| Renault is rewriting the future of cars with its Eco-Design |
ECO-DESIGN SUPPORTS CREATIVITY
Designing the car from a new point of view, specifically to address sustainability, was a challenge that Gilles Vidal and his team began to address as soon as the sketches began. Their goal to create a car that was both sustainable and surprising was the trigger for their creativity and directed them towards some of their visual possibilities, not the other way around. This design anticipates social trends and solves them in an innovative way. A tangible example is the aerodynamics of the 100% electric Scenic E-Tech model: it is much more than just a technical element, as it gives expression to the exterior design while reducing energy consumption and extending the car’s range.
“Ecodesign is not an afterthought in the conceptual process: it is the fundamental starting point. Design is intrinsically linked to the creation of a sustainable vehicle. Every line, every curve, every detail is designed to integrate sustainability into the car from the beginning of the creative process.” Gilles Vidal, vice president of design for the Renault and Ampere brands
A STEP TO THE ECO-EMOTION OF REWRITING THE FUTURE
For Gilles Vidal, real success lies in awakening ecological emotions in the car. Creating practical vehicles that appeal to the driver’s emotions while promoting sustainability is the holy grail of this creative endeavour. Design is a vital ally and accelerator in this effort to produce cutting-edge vehicles that address climate issues, manage resources responsibly and consider the people who use them. In other words, the future of automotive design will experience a profound change in the way mobility is perceived and understood. Vehicles bring positive change: in addition to how they look and feel behind the wheel, they take environmental requirements into account from the start and also lay the foundations for a new era of environmentally responsible and inspiring mobility.
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Renault is thus rewriting the future of cars with its ecological design by being a catalyst for sustainability and a point where the comfort of an electric vehicle and the future of mobility converge.