- The app offers access to Microsoft’s AI technology without having to use Bing.
- It’s very similar to ChatGPT, with a chatbot, image generation using DALL-E 3, and writing text for emails and documents.
- Plus, free access to GPT-4 OpenAI, a paid feature on ChatGPT.
Without much announcement, Microsoft has launched a dedicated Copilot app for Android devices that already It is available on the Google Play Store.
This new app provides access to Copilot, Microsoft’s artificial intelligence technology, without having to use Bing.
Copilot on Android has been in the Play Store since mid-December, but Microsoft has yet to release a version for iOS devices.
Microsoft’s Copilot app for Android bears striking similarities to ChatGPT, offering chatbot functionality, image generation via DALL-E 3, and the ability to compose text for emails and documents.
Except, provides free access to the latest OpenAI GPT-4 model, a feature that ChatGPT users have to pay for.
Copilot on Android
This Android release follows recent changes made by Microsoft, which renamed Bing Chat to Copilot over a month ago.
Microsoft originally introduced its AI push earlier this year within its Bing search engine, integrating a ChatGPT-like interface into search results.
Although still available, Microsoft has removed the Bing Chat branding and allowed Copilot to become a more self-contained environment with its own domain at copilot.microsoft.com under the ChatGPT structure.
The introduction of mobile apps for Copilot seems to be the next logical step in expanding this independent experience, say v The Verge.
It’s especially notable because Bing Chat Enterprise was also rebranded simply as Copilot.
Although still An iOS version of Copilot has not been announced, it is expected that it could be available soon.
In the meantime, iPhone or iPad users can use the Bing app to access Copilot’s current features.
Competition and Marketing in the World of Generative Artificial Intelligence
Companies like Alphabet, IBM, NVIDIA, and OpenAI are at the forefront of developing this technology, while corporations like Amazon, Google, Netflix, and Tesla are implementing generative AI to improve the consumer experience and optimize their operations.
Generative AI—the ability of algorithms to create new text, images, sounds, animations, 3D models, and even computer code—is moving at breakneck speed, changing the way people work and play.
In this sense, companies try to stand out from the competition through marketing strategies that highlight the unique capabilities of their respective AI:
- Focus on user experience: Continuously improving the user experience is a key strategy. Companies place emphasis on the ability of their applications to understand user requests and respond to them consistently.
- Cooperation and partnership: Cooperation with other companies and strategic partnerships are also common. They seek to expand the reach of their products and services and offer integration with other popular platforms.
- Free offers and exclusive access: Offering free versions with limited access and paid premium features is a common tactic. Users can thus try out the technology before committing to a paid subscription.