The AI It is one of the most disruptive technologies. He marketing Al is no stranger to revolution Artificial Intelligenceand marketers who want to stay ahead need to know the latest trends in AI.
Understand the terminology and artificial intelligence vocabulary it not only enriches knowledge but also improves it marketing strategies.
I list 20 below key concepts of AI that every digital marketer should know.
Artificial Intelligence Vocabulary for Marketing
Algorithm:
A set of rules or guidelines that are followed when performing tasks, especially by a computer program. In marketing, algorithms determine how ads or content are displayed to users.
Machine Learning (Machine Learning):
A subset of artificial intelligence that involves the development of systems that can learn and adapt without following explicit instructions. It is essential for personalization and segmentation in marketing.
Deep Learning:
A type of machine learning based on artificial neural networks with multiple layers. It enables a more sophisticated analysis of consumer behavior.
Big Data:
Large data sets that can be analyzed to reveal patterns, trends, and associations, especially in relation to human behavior. It is essential for data-driven marketing decision making.
Chatbots:
Computer programs that simulate human conversations. They are essential in digital marketing for customer service and lead generation. An example of a generative AI chatbot is ChatGPT.
Natural Language Processing (NLP):
The branch of AI that helps machines understand, interpret and manipulate human speech. It is key to tools like chatbots and virtual assistants.
Predictive segmentation:
Using artificial intelligence to predict how customers will be grouped into segments based on their future behavior. Improves the accuracy of marketing campaigns.
Search Engine Optimization (SEO):
The process of improving a website’s visibility in search results. AI helps to better understand effective SEO strategies.
Personalization:
Tailoring products, services and marketing experiences to individual customer needs based on data analysis and artificial intelligence.
Image recognition:
The ability of artificial intelligence to identify and classify objects in images. It is used in marketing to analyze visual trends and competitor content.
Marketing Automation:
Using software to automate marketing tasks. AI improves the effectiveness and efficiency of these tools.
Predictive analytics:
Analyzing data to predict future trends and behavior. It allows marketers to predict customer needs and behavior.
Conversational AI:
Technologies that allow machines to simulate real conversations. They improve customer interaction on digital platforms.
Smart Customer Relationship Management (CRM):
CRM systems that use artificial intelligence to provide deeper insights into customers.
Content generation:
Using AI to create content. Although still in development, it shows significant potential in content marketing.
Internet of Things (IoT):
A network of physical objects connected via the Internet. AI analyzes collected data to improve marketing strategies.
Programmatic Ads:
Automated purchase of advertising space. AI optimizes the selection of spaces and audiences.
Optimizing Voice Search:
Optimization for voice search. Artificial intelligence helps understand how people use spoken language when searching.
Social media bots:
Programs that automate tasks on social networks. They are useful for automatic posts and interaction analysis.
Augmented Reality (AR):
Technology that overlays digital information in the real world. AI contributes to the development of more compelling marketing experiences.
READ ALSO. Artificial Intelligence Glossary for Marketers
AI and digital marketing
Understanding these AI terms not only improves digital marketing skills, but also prepares professionals for the future of the industry.
- Artificial intelligence can help marketers collect and analyze customer data. This allows them to better understand the needs and wants of customers.
- Create more personalized marketing experiences: This helps marketers connect with customers in a more meaningful way.
- Automate marketing tasks: such as sending emails and creating content. This helps traders save time and resources.
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